I want to start by saying how much I respect bloggers that have been writing for years because coming up with content is hard, but rewarding.
When I chose to open up my blog and create weekly written content I decided to go with a conversational tone to engage with my readers. It’s the tone that comes the easiest to me and represents who I am and how I talk in real life.
The way I chose what my content is going to be is a reflection of what’s going on in my life or head. I write about things I need in the moment (be it reviews, advice, inspiration, etc.) and I wasn’t able to find it elsewhere. That way I’m resolving my own issue while also helping others along the way. But my number one rule is to always provided some form of value for whomever is reading my content. Without value there’s no point in this.
Here’s how I break it down:
Real life experiences – I try to look for defining moments in my life and find how I felt, how I got through it and what I learned.
Provide value – When I say this I mean for the writer (me) to provide a sense of gain when you read my blog. I want you to leave with something – be it inspiration, ideas or just a sense of belonging.
Leave space for conversation – My main goal is to create a space where like-minded people can communicate and share our mutual interests. I try to leave my posts open with a question in the hopes of creating a conversation.
If you’re a blogger – how do you create your content?
If you’re a reader – what do you expect to gain from blog?